Should Attorneys Use TikTok to Market Their Law Firms?

by Kristi Patrice Carter, JD

It takes more than a strong reputation to stand out in today’s competitive legal field. Successful lawyers and firms understand the importance of remaining visible, establishing credibility, creating strong brand awareness, having unique service offerings, converting prospects into clients, and developing iron-clad attorney-client partnerships. They also understand the importance of using social media platforms, like TikTok, to dominate the legal marketplace.

Benefits of Using TikTok

Falling for the facade that TikTok is only for dancing trends and fun challenges is a mistake. Trends like ‘No Buy 2025,’ ‘Pikki Pikki Dance,’ and ‘Grimace Shake’ became viral internet sensations, but there is an entirely different side to TikTok that many fail to realize — the platform has become a substantial and influential educational hub. Millions of users turn to TikTok for a variety of purposes, including accessing legal guidance and support.

Approximately 33% of TikTok users are between 18 and 44, making the app fertile ground for attorneys to reach potential clients. TikTok serves as an excellent platform for lawyers to connect with prospective clients but the legal industry has yet to fully harness its potential.

TikTok offers lawyers a less crowded space to establish their presence. Providing expert legal opinions online can help establish and build credibility, leading to increased engagement with the target audience. Short-form videos are powerful client magnets —many people seek and hire attorneys they’ve seen online and already feel connected to.

Essential TikTok Marketing Strategies for Attorneys

Listed below are effective ways attorneys can capitalize on the advantages of TikTok and benefit from its marketing potential:

Post Consistently:Frequent posting builds an audience and keeps law firms top of mind for prospective and current clients.
Create Authentic Content: Provides individuals with relevant legal information that speaks to them, builds trust, and positions attorneys as an expert authority within their legal niche.
Follow Trends:Enables attorneys to stay updated on TikTok trends while applying them to their content to increase visibility.
Engage with the Community:TikToker-Attorneys should use the platform to provide insight on local legal issues, which will demonstrate they care about their audience and have the legal know-how to successfully handle cases.

How KPC Marketing Can Help You Succeed on TikTok

At KPC Marketing, our legal marketing team enjoys helping small and mid-sized attorneys creatively market their legal services. TikTok marketing is one of our favorite platforms, enabling us to differentiate our clients from the millions of attorneys already on FB, X, and YouTube.

The marketing team at KPC is prepared to assist you in growing a bigger audience and improving your presence on social media. The KPC Marketing team consists of multiple professionals who take pride in delivering results for your company, i.e., increasing revenue, enhancing brand visibility, etc. These professionals possess Juris Doctor degrees or are licensed to practice law.

Collaborating with our legal marketing team will ensure that you have custom content that enables you to connect with your intended audience. We’ll also provide:

Properly optimized TikTok scripts, descriptions, and headlines so your TikTok appears higher in search engines.
Content Strategy & Posting Schedules: Maintaining an active profile with relevant legal topics.
Assistance with your firm’s overall marketing objectives.For assistance with your TikTok marketing, consider hiring KPC Marketing today. Reach out to them at xxx-xx-xxxx for a complimentary, no-obligation consultation.

KPC Marketing helps your legal practice stay competitive in the digital sphere by offering reasonably priced legal marketing solutions. Our JD-powered team will help you use TikTok and other social media platforms to attract clients, build trust, and grow your reputation—and firm’s brand.