And the consequences of getting it wrong aren’t minor.

Fines.

And in some cases, suspension.

That’s why legal marketing cannot be treated like regular digital marketing.

So, what makes legal content misleading?

→ Claims like “best” or “top” without proof

→ Implying specialization without proper certification

→ Ignoring jurisdictional limits

→ Testimonials that create unjustified expectations

→ Past results shown without clear disclaimers

→ Educational content that reads like legal advice

Even something as simple as a blog post or FAQ needs care.
Professional boundaries may be subtly blurred in the absence of a non-reliance disclaimer.

Advertising brings its own compliance requirements.

→ Ads must clearly identify the lawyer or firm responsible
→ Real-time, direct outreach to potential clients is restricted
→ Certain communications must be clearly marked as advertising

Ethical legal marketing is about getting the details right.

When the details are correct, trust follows.

At KPC Marketing, legal marketing decisions are made with JD-level legal oversight and more than 25 years of experience.

If you want your marketing to build visibility and trust, without creating compliance concerns, contact us today for a free consultation.