So my LinkedIn account with no posts sat in the background.

What changed?

Clients.

More and more of my freelance clients started asking for help with LinkedIn profiles. They needed edits. They wanted content and help with positioning, outreach, and strategy.

And lawyers, they asked for my help—the most. Boutique lawyers who were excellent at what they did but were underutilizing one of the most powerful platforms available to them. Including yours truly.

That’s when it clicked.

LinkedIn wasn’t just a job board.
It wasn’t a place to simply find your dream gig.

It was a relationship engine.
A credibility builder.

A place to learn and grow.
A place where expertise could connect, compound.

So, I committed to learning all I could about LinkedIn marketing.

I stopped dabbling my feet in the water and dove straight in. Or rather, I belly flopped right in.

I started visiting daily and connecting with my peers.

I studied what worked and what didn’t. I tested and retested marketing strategies, refined messaging, and focused on sharing my knowledge and helping lawyers and entrepreneurs communicate their value clearly and ethically.

I stopped trying to be like all the other legal marketers on here. Instead, I focused on being organically me.

The results speak for themselves.

Nothing happened fast. I didn’t blow up overnight. But, in about seven months, I went from having a resume-type profile with fewer than 233 connections to having a marketer profile and over 2,000 valuable, relevant connections.

These are not vanity numbers but real people.

I’ve had real conversations. Made real friendships.

Met and connected with people I can refer and people who can refer me.

My LinkedIn experience:

• Leveled up my LinkedIn marketing strategies
• Enabled me to help other lawyers level up theirs
• Sharpened my communication and marketing skills in ways I didn’t expect
• My legal marketing firm has also made sales

The biggest lesson?

Effort compounds when it’s aligned with purpose.

LinkedIn didn’t change overnight. I did. And when I committed to using it to genuinely help others, everything accelerated.

If you’re sitting on a LinkedIn account you created years ago and never really used, you might be closer to opportunity than you think.

Sometimes the platform isn’t the problem. It’s the perspective.

If you would like a free analysis of your profile, send us a request at info@kpcmarketing.com. Or if you want to view our LinkedIn offer, visit www.kpcmarketing.com/offers.