Estate Planning, Probate, and Trusts
One of the best aspects of attorney practice in trusts and estates is that it is, for the most part, non-adversarial. For example, you help your clients ensure a smooth distribution of estate property through a carefully crafted will, or for parents to protect their children by creating trusts that minimize the risk of uncertainty, loss of assets, and conflict among siblings.
However, before you can assist your clients, you must first attract them to your services. Is your new client’s marketing plan delivering the results you need? Do you have a marketing plan?
It’s not enough to rely on your firm’s website to act as the mainstay of your sales funnel for client prospects. This is especially true if you have not optimized your site to achieve the highest possible ranking for trust and estate firms in your local area, and if your content fails to connect with the practical and emotional needs of your site visitors.
To stand out from your competition, you need to build a comprehensive marketing strategy that complements your website and your blog posting efforts. One that includes additional digital marketing tools, such as social media, online videos, pay-per-click advertising, and email marketing.
If you are a solo practitioner or have a small firm, you may not have the time or personnel needed to effectively serve your clients and manage a successful marketing campaign. Fortunately, you don’t have to do everything on your own.
KPC Marketing Solutions is a marketing partner for law firms. We specialize in helping law practices. All our employees and consultants have JDs, experience in attorney practice and marketing, or both.
- If you don’t have a client marketing plan, we will help you build one tailored to your firm’s client prospecting needs.
- If you have a plan in place, but it’s not yielding the client conversions you need, we will make it more effective.
At KPC, we are more than just a digital marketing partner. We are a marketing force multiplier for lawyers. Experience the difference this concentration can make for you, and in taking your firm’s new client marketing to the next level of performance.