Small Law Firms
Small Law Firms
There’s a saying in business, “The entrepreneur is someone who works 16 hours a day for himself, so he won’t have to work 8 hours for someone else.” Perhaps nowhere is this truer than with attorneys who work in smaller law firms. The hours spent in communicating with clients, engaging in legal research, drafting and filing documents, negotiating with other attorneys, dealing with government agencies, and sometimes preparing for litigation often demand all your time for your existing clients.
So, how do you make the time to prospect for new clients?
If you are like many small law firms, unfortunately, you don’t. You must rely on passive marketing methods, such as Yellow Pages advertising or creating a website and hoping that people might stumble across it, even if it doesn’t appear on the first page of online search results.
But it doesn’t have to be that way, especially if you know you can count on a marketing partner who understands you and knows how to reach your prospective clients without you needing to instruct them.
At KPC Marketing Services, our staff and consultants include JDs and attorneys who have either worked with or been small firm lawyers themselves. They know the challenges you face in creating and running an effective marketing strategy because they have been in your shoes.
At times, to maximize the effectiveness of your efforts, it is essential to utilize a “force multiplier.” Someone who can devote the time and effort to manage things for you when you lack the time to do it yourself. Digital marketing campaigns. Creating an optimized website with the key terms that will rank you higher in online searches. Developing an effective networking strategy that ensures you don’t waste time doing things that aren’t relevant to you or your prospects.
We are your force multiplier. Not a one-size-fits-all ad agency or marketing firm that has no legal experience or expertise, but one that specializes in helping lawyers just like you to significantly increase the reach of your marketing efforts, without requiring you to take time away from serving your clients.
Time is a lawyer’s stock in trade. Let us help you make the most of your time, so you can attract more clients without sacrificing valuable time from your existing ones.