Personal Injury
Personal Injury
One of the strategic considerations you deal with as a personal injury lawyer is the intense competition for new clients. It’s a crowded practice area, and if your marketing strategy does not make you stand out from the crowd of other PI law firms in your local area, then you risk getting lost in that crowd.
Most personal injury law firms do the same things to attract new clients: they all have websites, and many supplement their website content with blogs. These are sound basic marketing tools, but are they enough on their own to attract prospective clients to your office?
- Is your website optimized to rank as high as possible in online search results?
- Does your online content resonate with your prospects on an emotional level? Does it “talk shop” like discussing only legal concepts (cause of action elements, statutes of limitations, and comparative negligence) instead of creating a sense of empathy with the client’s concerns?
- Are you maximizing the effectiveness of other digital marketing tools, such as social media, online videos, pay-per-click advertising, and email marketing?
You cannot eliminate the competition for personal injury client prospects, but you can take steps to differentiate yourself from your competitors. Starting with hiring a marketing partner that specializes in helping law firms maximize their marketing potential.
This is the KPC Marketing advantage for you. Our employees and consultants possess JD degrees, legal practice experience, and marketing skills, or a combination of these qualifications. Unlike other marketing firms that do not specialize in supporting lawyers and law firms, we have a unique insider’s perspective on law firm marketing.
We will work with you to develop a comprehensive digital marketing strategy tailored to reach your local area’s personal injury prospects.
If you don’t have a client marketing plan, we’ll help you build one tailored to your firm’s specific needs. If you have a plan in place, but it’s not yielding the client conversions you need, we make it more effective.
At KPC, we are more than just a digital marketing partner. We are legal marketing specialists. Experience firsthand how this focus can enhance your firm’s new client growth to the desired level.