Invite everyone to share the gratitude and feature the best ones.

This includes:

• Clients who entrusted your firm to solve real pain points.
• Colleagues who are committed to upholding your firm’s mission and values.
• Partners and mentors who are shaping the next generation of brilliant legal minds.
• Support staff who reliably and selflessly kept the wheels turning quietly.

Cross-field tags expose your post and reach entirely new LinkedIn connections across multiple influential circles.

 Here’s an example:

A Happy Holidays Message to the IT Team from the Legal Team

“This holiday season, I want to thank our IT lead, @RickySmith, who rescued our entire trial team when our devices crashed five minutes before the hearing. I’m passing the gratitude chain to @AmberFinance in Accounting—our behind-the-scenes accounting expert who keeps the financial wheels turning smoothly so we can focus on helping our clients win.”

But don’t stop there. Follow up with even more engaging and insightful content.

Identify the why behind the work and why it matters.

Highlight the people who benefitted from your firm’s impact and show that you appreciate those in your community and understand their challenges. This demonstrates your firm’s depth, authenticity, and credibility much more than the average “we volunteered” post.

Instead of saying your firm delivered holiday meals, show how and why the delivery had an impact on a community member. Like this:

This year, our firm gathered intake forms from families in the community facing the greatest hardship and then organized routes and delivered hams, turkeys, vegetables, and toys tailored to each household’s needs.

Although free food and goodies can’t eliminate everyone’s daily financial challenges, they show that people aren’t alone. Plus, it feels really fantastic to help those in the community who need help.

Maggy, a single parent with two kids, shared,

“This week, I can finally do more than just survive thanks to the Law Firm That Delivers. I am a single mom who works two jobs. I drive three hours each day for work, and by the time I get home, there’s little time left for grocery shopping or anything else.  Money is tight, and times are tough. Thank you for giving us the turkey and toys. My kids and I will eat good and they now have a little something from Santa.”

We don’t do it for the gratitude, but moments like this remind us why community work is so essential.

Tie all these elements together, and your holiday post transforms from boring and routine to uniquely remarkable and memorable. This is the secret sauce that will help you stand above the crowd and truly give thanks to everyone who makes your firm successful.

If your firm wants to create impactful posts this season, we’d be honored to help. DM today for a free consultation or visit www.kpcmarketing.com.